Week 1
Messaging
Your Campaign Manager, Strategist and Copywriter (UK graduates) will get to grips with your USP and create a customer avatar – This demographic and psychographic deep dive will lay the foundations for content that gets your prospects’ attention, as part of a winning conversation strategy.
Week 2
Targeting
There’s no point crafting a brilliant message if you’re not reaching the right people. Our data experts will identify your ideal list of targets and find their verified business contact details, in full compliance with GDPR.
Week 3
Go Live
Messaging? Check. Targeting? Check. Now it’s time to reach out to your prospects. We’ll put together a best practice email campaign that lands in your prospects’ inbox, and automate a follow-up sequence to maximise responses.
Week 3+
Optimising
We’re all about learning and innovating, so after the campaign goes live we’ll continue to test new messaging and targeting filters to continually improve the volume and quality of conversations you’re getting. We’ll also host weekly campaign review calls so we can share progress and insights with your team, as their input will help us to optimise & scale the outreach to achieve the company goals.
Once the leads start rolling in, be they requests for calls, referrals or invitations to get in touch further down the line, we’ll hand deliver them straight into your sales team’s inbox to convert into new sales. Go get ‘em!